Privacy Policy

Welcome to Lashify! Lashify is committed to protecting and respecting your privacy.

This Privacy Policy is designed to describe how we collect, use, protect and share information about you, and to help you understand and exercise your privacy rights. This Privacy Policy applies to all websites (including the website currently located at lashify.com), as well any other features, functionality, and tools we make available to you (collectively, the “Website”), owned or operated by Lashify, Inc. (“Lashify," "we," or "us"). This Privacy Policy also applies to information that we obtain when you communicate or interact with us outside of the Website, including by e-mail, telephone and otherwise.

Please read this Privacy Policy carefully to understand how we will treat your information before you start to use our Website or communicate with us outside the Website.

Lashify may, in its sole discretion, change this Privacy Policy from time to time. Any and all changes to this Privacy Policy will be reflected on this page and the effective date will be stated at the top of this Privacy Policy. Lashify will always post new versions of the Privacy Policy on the Website. However, Lashify may also notify you of material changes made to this Privacy Policy via email or otherwise as required under applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use our Website after the new Privacy Policy takes effect.

Please see the sections below to learn more about our Privacy Policy:

PRIVACY POLICY

  1. HOW WE COLLECT INFORMATION
  2. HOW INFORMATION MAY BE USED
  3. HOW INFORMATION MAY BE SHARED
  4. NOTICE TO CALIFORNIA RESIDENTS / YOUR CALIFORNIA PRIVACY RIGHTS
  5. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS
  6. YOUR CHOICES
  7. RETENTION AND SECURITY
  8. CHILDREN
  9. LINKS TO THIRD-PARTY WEBSITES
  10. INTERNATIONAL JURISDICTIONS
  11. CONTACT US

 

 

1. HOW WE COLLECT INFORMATION

We collect information from you directly when you interact with our Website, automatically based on your use of our services, and from other sources as described in more detail below.

Information You Provide to Us

We collect the following types of information directly from you.

  • Account Creation. To create an account with us, we ask you to provide your full name, email address, and password. You may optionally also provide a more detailed profile, including a profile photo, date of birth, eye color and shape, skin color, preferences, and information about the Lashify products you use.
  • Purchases. We may collect personal information and details associated with your purchases, including phone number, payment and shipping information. Any payments made via our Website are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Website, but we may receive information associated with your payment card information (e.g., your billing details).
  • Your Communications with Us. We may collect personal information, such as your email address, phone number, or mailing address when you request information about our services, register for our newsletter or loyalty program, request customer or technical support, or otherwise communicate with us. With your permission, we may send you text messages about our store, new products, and other updates, such as checkout reminders.
  • Surveys. We may contact you to participate in surveys. If you decide to participate, we may collect personal information from you in connection with the survey. 
  • Interactive Features. We and others who use our Website may collect personal information that you submit or make available through our interactive features (e.g., commenting, posting, and review features). Any information you provide using the public sharing features of the Website will be considered “public,” unless otherwise required by applicable law. Please exercise caution before revealing any information that may identify you in the real world to other users.
  • Sweepstakes or Contests. We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.
  • Biometric Information. If you consent to our collection of biometric information, you agree that we may collect a scan of the facial geometry around your eye in order to allow you to try on lashes in a virtual environment. Note that we only collect your eye shape and color, and do NOT collect your iris, retina, or any other information for the purpose of identifying you in the real world. Your biometric information may be shared with our service providers solely to operate the service. Where required by law, we will delete your biometric information within three years from your last interaction with our Website.

We will not ask for or request sensitive information such as government identifiers, medical information, or financial information (except in connection to payments). Please do not provide this information to us through e-mails, feedback forms, or in any other way unless specifically requested.

Information Generated from Use of the Website

We also collect certain technical information automatically when you access, browse, and use our Website, including information that we receive and record from your browser or mobile platform on our server logs. This technical information helps us operate and provide our Website to you, and includes standard information about visits and system capabilities, such as:

  • information about the device(s) you use to access our Website, including MAC address, IP address, browser type and version, your location, time zone setting, browser plug-in types and versions, operating system and platform, device type, device and application identifiers, operating information, mobile carrier, and cookies;
  • information about your visits to the Website, including the full URL clickstream to, through, and from the Website, including dates and times;
  • information we need and use to facilitate your use of our Website (including to provide access to third party websites and services), such as URL requests, destination IP addresses, or device configuration details;
  • pages you view, searches you run, length of time browsing search results, specific search results you select to view, length of visits to other pages, page interaction information (such as scrolling, clicks, and mouse-overs), your engagement with certain variable/dynamic elements of a page and methods used to browse away from the page; and
  • page response times and download errors.

Cookies and Beacons. We also use cookies, beacons and similar technologies (collectively, “Technologies”), to support the functionality of our Website.

  • Browser Cookies. A browser cookie is a small file placed on the hard drive of your computer. That cookie then communicates with servers, ours or those of other companies that we authorize to collect data for us, and allows recognition of your personal computer.
  • Pixel Tags/Web Beacons. Our Website and e-mails may contain small electronic files known as beacons (also referred to as web beacons, clear GIFs, pixel tags and single-pixel GIFs) that permit us to, for example, count Users who have visited those pages or opened an e-mail and for other website-related statistics. Beacons in e-mail marketing campaigns allow us to track your responses and your interests in our content, offerings, and web pages.

Our uses of these Technologies fall into the following general categories: 

  • Operationally Necessary. This includes Technologies that allow you access to our Website, applications, and tools that are required to identify irregular website behavior, prevent fraudulent activity, improve security, or allow you to make use of our functionality;
  • Performance-Related. We may use Technologies to assess the performance of our Website, including as part of our analytic practices to help us understand how individuals use our services (see Analytics below);
  • Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Website. This may include identifying you when you sign into our Website or keeping track of your specified preferences, interests, or past items viewed;
  • Advertising- or Targeting-Related. We may use first party or third-party Technologies to deliver content, including ads relevant to your interests, on our Website or on third-party digital properties.

See “Your Choices” below to understand your choices regarding these Technologies.

Analytics. We may use Technologies and other third-party tools to process analytics information on our Website. These Technologies allow us to better understand how our Website is used and to continually improve and personalize our Website. These analytic partners include:

  • Facebook Connect. For more information about Facebook’s use of your personal information, please visit Facebook’s Data Policy. To learn more about how to opt-out of Facebook’s use of your information, please click here while logged in to your Facebook account. 
  • Google Analytics. For more information about how Google uses your personal information (including for its own purposes, e.g., for profiling or linking it to other data), please visit Google Analytics’ Privacy Policy. To learn more about how to opt-out of Google Analytics’ use of your information, please click here.
  • Hotjar (Session Replay Analytics). We use Hotjar’s session replay analytics services. This allows us to record and replay an individual’s interaction with the Website. For more information about how Hotjar uses your personal information, please visit the “Personal Data collected from a visitor of a Hotjar Enabled Site” section of Hotjar’s Privacy Policy. To learn more about how to opt-out of Hotjar’s use of your information, please click here.
  • TikTok Analytics. For more information about TikTok’s use of your personal data, please visit TikTok’s Privacy Policy. To opt out, you can contact TikTok via this form.
  • Pinterest Audience Conversion. For more information about how Pinterest uses your personal data, please visit Pinterest’s Privacy Policy. To opt out, contact Pinterest by visiting this link and selecting “Personal Data” to make an objection request.

Social Media Platforms. Our Website may contain social media buttons, such as Instagram, Facebook, Twitter, Pinterest, YouTube and TikTok, which might include widgets such as the “share this” button or other interactive mini programs). These features may collect personal information such as your IP address and which page you are visiting on our Website, and may set a cookie to enable the feature to function properly. Your interactions with these platforms are governed by the privacy policy of the company providing it.

Information from Other Sources

We may receive certain information about you from the organizations or entities on behalf of which we provide the Content to you. We may also supplement the technical information we collect from your use of the Website with information collected by third parties. Such third parties may include service providers, such as Salesforce.com, Inc., Shopify, Inc., and Google Inc., that help us understand and provide better service to you.

On occasion, we may compare or combine personal information collected from third-party sources to/with other information we have collected directly from you.

Referrals and Sharing Features. Our Website may offer various tools and functionalities that allow you to provide personal information about your friends through our referral service. Our referral services may also allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Website. Please only share with us contact information of people with whom you have a relationship (e.g., relative, friend, neighbor, or co-worker).

 

2. HOW INFORMATION MAY BE USED

We may use the personal information we collect to:

  • create and manage your account;
  • provide the Website to you;
  • operate our Website, including access management, Website administration, internal operations, troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • send you information that enables you to use our Website;
  • provide you access to, and updates regarding sales and promotions and other related offers via text message (with your consent);
  • respond to your requests, feedback, or inquiries;
  • notify you about updates, information, or alerts regarding our Website;
  • process payments and ship you the products you have requested;
  • comply with laws, regulations, and other legal requirements;
  • comply with relevant industry standards and our policies;
  • protect and enforce our rights and the rights of other Users against unlawful activity, including identify theft and fraud, and other violations of our Terms of Service;
  • protect and enforce our rights arising under any agreements entered into between you and us, including billing and collection;
  • protect the integrity and maintain the security of our Website, including secured areas of the Website;
  • operate, evaluate, and improve our business, including conducting surveys and market research, developing new products, services, and promotions (such as, for example, special events, programs, offers, contests), analyzing and enhancing existing products, services, and promotions, managing our communications; performing accounting, auditing, and other internal functions;
  • provide you with information and advertisements about products, services, and promotions, from us or third parties, that may interest you; and
  • administer your participation in such products, services, and promotions.

In addition, we may use your information as described in any notice provided at the time you provide the information; and for any other purpose for which you may provide consent.

Automated Decision Making. We may engage in automated decision making, including profiling. For example, we may engage in automated decision making to provide you with personalized recommendations for products to buy. Lashify’s processing of your personal information will not result in a decision based solely on automated processing that significantly affects you unless such a decision is necessary as part of a contract we have with you, we have your consent, or we are permitted by law to engage in such automated decision making. If you have questions about our automated decision making, you may contact us as set forth in “Contact Us” below.

Aggregated Information. We may also combine information about your use of our Website with information that we obtain from other users to create de-identified and/or aggregated information, such as demographic information, or other analyses.

 

3. HOW INFORMATION MAY BE SHARED

We may share personal information with:

  • Service Providers. We share your information with our service providers to the extent reasonably necessary to enable us to operate our business and provide our Website to you, as described in this Privacy Policy (e.g., to an e-mail service provider in order to enable us to e-mail you, or to a shipping provider to get you your products).
  • Other Users, for instance if you leave a public review on our Website.
  • Advertising Partners. We may share your personal information with third-party advertising partners. These third-party advertising partners may set Technologies and other tracking tools on our Website to collect information regarding your activities and your device (e.g., your IP address, cookie identifiers, page(s) visited, location, time of day). These advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you visit digital properties within their networks. This practice is commonly referred to as “interest-based advertising” or “personalized advertising.
  • APIs/SDKs. We may use third-party application program interfaces (“APIs”) and software development kits (“SDKs”) as part of the functionality of our Website. For more information about our use of APIs and SDKs, please contact us as set forth in “Contact Us” 
  • Disclosure to buyer or other successor. We may share your information in the event of a merger, divestiture, restructuring, reorganization, dissolution, liquidation, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation or similar proceeding, in which your information is among the assets transferred.
  • Other third parties with your express consent for any purpose disclosed by us when you provide the information.

We may also disclose your information to law enforcement agencies, government officials, or other third parties as necessary for the purpose of:

  • complying with any court order, law or legal process, including to respond to any government or regulatory request;
  • preventing fraud and providing credit risk reduction;
  • investigating potential unauthorized access or misuse of our Website or other breach of our Terms of Service, Supplemental Terms (as defined below), Website Rules (as defined below) other agreements;
  • protecting the assets or property, and enforcing the rights of Lashify, including for billing and collection purposes; and

protecting the rights, property, or safety of our Users or others.

 

4. NOTICE TO CALIFORNIA RESIDENTS / YOUR CALIFORNIA PRIVACY RIGHTS

This Notice for California Residents only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (“CCPA”). The CCPA provides California residents with the right to know what categories of personal information Lashify has collected about them, and whether Lashify disclosed that personal information for a business purpose (e.g., to a service provider) in the preceding twelve months. California residents can find this information below:

Category of Personal Information Collected by Lashify

Category of Third Parties Personal Information is Disclosed to for a Business Purpose

Identifiers.

A real name, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers.

·      Service providers

·      Other users or third parties you share or interact with

·      Advertising partners

·      Data analytics providers

Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))

A name, physical characteristics or description, address, telephone number, bank account number, credit card number, debit card number, or any other financial information.

·      Service providers

·      Other users or third parties you share or interact with

·      Data analytics providers

Protected classification characteristics under California or federal law

Age (40 years or older), color, sex (including gender, gender identity, gender expression).

·      Service providers

·      Other users or third parties you share or interact with

·      Data analytics providers

Commercial information

Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

·      Service providers

·      Advertising partners

·      Data analytics providers

Biometric information

Imagery of the face, from which an identifier template such as a faceprint, can be extracted and keystroke patterns or rhythms.

·      Service providers

·      Data analytics providers

Internet or other electronic network activity

Browsing history, search history, information on a consumer's interaction with an internet website, application, or advertisement.

·      Service providers

·      Advertising partners

·      Data analytics providers

Sensory data

Audio, electronic, visual, or similar information.

·      Service providers

·      Data analytics providers

Inferences drawn from other personal information to create a profile about a consumer

Profile reflecting a consumer's preferences and behavior.

·      Service providers

·      Advertising partners

·      Data analytics providers

 

The categories of sources from which we collect personal information and our business and commercial purposes for using personal information are set forth in “How We Collect Information” and “How Information May Be Used” above, respectively.

For purposes of the CCPA, Lashify does not “sell” personal information, nor do we have actual knowledge of any “sale” of personal information of minors under 16 years of age, as the term “sell” is commonly understood. That said, we may share information with third-party advertising partners for the purpose of promoting our services as described above. To the extent that such sharing is considered a “sale” under California law, you may limit such sharing by sending us an email at privacy@lashify.com, and by taking the steps outlined in the section “Your Choices” below to limit your use of cookies.

When contacting us, please indicate your name, address, email address, and the nature of your request. Please note that there is no charge for controlling the sharing of your Personal Information or for processing this request. We will process such requests in accordance with applicable laws. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling your request. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative, or to answer questions regarding your account and use of our Website. You may also make a verifiable consumer request on behalf of your minor child. To authorize an agent, provide written authorization signed by you and your designated agent and contact us as set forth in “Contact Us” below for additional instructions.

Refer-a-Friend and Similar Incentive Programs. As described above in “How We Collect Information,” we may offer referral programs or other incentivized data collection programs. For example, we may offer incentives to you such as discounts or promotional items or credit in connection with these programs, wherein you provide your personal information in exchange for a reward, or provide personal information regarding your friends or colleagues (such as their email address) and receive rewards when they sign up to use our Website. (The referred party may also receive rewards for signing up via your referral.) These programs are entirely voluntary and allow us to grow our business and provide additional benefits to you. The value of your data to us depends on how you ultimately use our Website, whereas the value of the referred party’s data to us depends on whether the referred party ultimately uses our Website. Said value will be reflected in the incentive offered in connection with each program.

 

5. SUPPLEMENTAL NOTICE FOR NEVADA RESIDENTS

If you are a resident of Nevada, you have the right to opt-out of the sale of certain personal information to third parties who intend to license or sell that personal information. You can exercise this right by contacting us at privacy@lashify.com with the subject line “Nevada Do Not Sell Request” and providing us with your name and the email address associated with your account. Please note that we do not currently sell your personal information as sales are defined in Nevada Revised Statutes Chapter 603A. If you have any questions, please contact us as set forth in Contact Us below.

 

6. YOUR CHOICES

We offer you certain choices in connection with the information we collect from you.

Email Communications

You may have the opportunity to receive certain communications from us related to our Website. If you provide us with your e-mail address in order to receive communications, you can opt out of marketing e-mails at any time by following the instructions at the bottom of our e-mails and adjusting your e-mail preferences. Please note that certain e-mails may be necessary for the operation of our Website. You will continue to receive these e-mails, if appropriate, even if you unsubscribe from our optional communications.

Cookies/ Beacons

If you wish to minimize information collected by cookie or beacon, you can adjust the settings of your browsers to notify you when you receive a cookie, which lets you choose whether or not to accept it. You can also set your browser to automatically reject any cookies. You may also be able to install plug-ins and add-ins that serve similar functions. However, please be aware that some features and services on our Website may not work properly if we are not able to recognize and associate you with your account. In addition, the offers we provide when you visit us may not be as relevant to you or tailored to your interests. 

Network Advertising Initiative

Certain websites you visit may provide options regarding advertisements you receive. If you wish to minimize the amount of targeted advertising you receive, you can opt out of certain network advertising programs through the Network Advertising Initiative (NAI) Opt–Out Page. Please note that even if you choose to remove your information (opt out) you will still see advertisements while you're browsing online. However, the advertisements you see may be less relevant to you. For more information or to opt out of certain online behavioral advertising, please visit http://www.aboutads.info.

Additionally, many advertising network programs allow you to view and manage the interest categories that they have compiled from your online browsing activities. These interest categories help determine the types of targeted advertisements you may receive. You can access these and learn more about targeted advertising and consumer choice and privacy by visiting the Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.

Do Not Track

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Additionally, some browsers or plug-ins use a “Global Privacy Control” (“GPC”), which you can learn more about at https://globalprivacycontrol.org/. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers. However, if our site detects a GPC signal from your device, we will interpret it as a Do Not Sell request under California law.

Text Alerts

You may have the opportunity to receive certain information, updates and/or offers from us via text communications. If you provide us with your mobile number in order to receive such communications, you can opt out of receiving text messages at any time by texting STOP to (323) 543-4400.

Your Privacy Rights

In accordance with applicable law, you may have the right to:

  • Access to and Portability of Your Personal Information, including: (i) confirming whether we are processing your personal information; (ii) obtaining access to or a copy of your personal information; and (iii) receiving an electronic copy of personal information that you have provided to us, or asking us to send that information to another company in a structured, commonly used, and machine readable format (also known as the “right of data portability”);
  • Request Correction of your personal information where it is inaccurate or incomplete. In some cases, we may provide self-service tools that enable you to update your personal information;
  • Request Deletion of your personal information;
  • Request Restriction of or Object to our processing of your personal information where the processing of your personal information is based on our legitimate interest or for direct marketing purposes; and
  • Withdraw your Consent to our processing of your personal information. Please note that your withdrawal will only take effect for future processing, and will not affect the lawfulness of processing before the withdrawal.

If you would like to exercise any of these rights, please contact us as set forth in “Contact Us” below. We will process such requests in accordance with applicable laws. You have the right not to receive discriminatory treatment by us for the exercise of their rights conferred under applicable law.

 

7. RETENTION AND SECURITY

We store the personal information we collect as described in this Privacy Policy for as long as you use our Website, or as necessary to fulfill the purpose(s) for which it was collected, provide our Website, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws. 

The security of your information is important to Lashify, and we have established administrative, technical, and physical safeguards designed to protect your personal information against unauthorized alteration, access, loss, theft, use or disclosure. Unfortunately, no system can guarantee complete security of your information. As a result, Lashify cannot ensure or warrant that your information is secure from unauthorized third parties. To the maximum extent permitted under applicable law, we do not accept liability for unauthorized access, use, disclosure, or loss of personal information.

You are responsible for protecting your password(s) and for the security of information that you transmit to us over the internet.

If you have reason to believe that your interaction with the Website is no longer secure (for example, if you feel that the security of your username or password has been compromised), you must immediately notify us of the problem by contacting us. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on our Website, by mail, or by sending an email to you.

 

8. CHILDREN

Our Website is directed to and is intended to be used only by persons who are 18 years of age or older. We do not knowingly collect information from children under 18. If you are under 18 years of age, you are not permitted to register for an account or otherwise submit any personal information to us, including your name, address or e-mail address.

If you are a parent or guardian and believe your child has uploaded personal information to our site without your consent, you may contact us as described in “Contact Us” below. If we discover that we have collected any personal information from a child under the age of 18, we will suspend the associated account and remove that information from our database as soon as possible, unless we have a legal obligation to retain the information.

 

9. LINKS TO THIRD-PARTY WEBSITES

Our Website may contain links to third party websites and services, including those of our partner networks. Please note that these links are provided your convenience and information, and the websites and services may operate independently from us and have their own privacy policies or notices, which we strongly suggest you review. This Privacy Policy applies to Lashify and our Website only. We do not accept any responsibility or liability for the policies or practices of any third parties. If you chose to access any websites or services linked from our Website, please check the applicable policies before you use or submit any personal data to such website or service.

 

10. INTERNATIONAL JURISDICTIONS

The Website is hosted in the United States of America and is subject to U.S. state and federal law. If you are accessing our Website from other jurisdictions, please be advised that you are transferring your personal information to us in the United States, and your data will be transferred and used in accordance with this Privacy Policy. We endeavor to safeguard your information consistent with the requirements of applicable laws.

If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.

 

11. CONTACT US

If you have questions or comments relating to this Privacy Policy, or if you would like us to update information we have about you or your preferences, please contact us by email at privacy@lashify.com, or write to us at:

11437 Chandler Blvd

North Hollywood, CA 91601