our company

THE BEAUTY THINK TANK®

Much more than just an award-winning brand, Lashify is known for its disruption and innovation— holding over 185 patents and 167 trademarks worldwide. As the inventors of the Underlash Technology™, and the worlds first and only DIY lash extension system, we make complex beauty applications simple. At our core is transparency, truth in advertising, creating superior products that empower our clients, while making the impossible possible. As disruptors we continue to disrupt not only the beauty industry, but the corporate model.

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our founder

The lash queen,
Sahara Lotti

Humble, brilliant and hilarious. These are the three most commonly used adjectives to describe our founder. In a world where CEO’s are faceless, nameless even, Sahara is synonymous with Lashify and the DNA is intertwined. Lotti is unabashed and unapologetic, just like the system she created. Before Lashify, there was nothing in the market other than human hair strips, extensions, and little tiny clusters. She knew what she wanted. She knew what she needed. And it just didn’t exist. So, she went on to make it. Turns out, the world wanted it just as badly.

The revolutionary Gossamer® lash, Fuse Control® Wand, Whisper Light® and Bondage® bonds, the Gossamer cartridge and Underlash Technology™ were all invented by Lotti. Many even questioned if "one woman" truly invented all this. She did. Each piece was engineered, designed and formulated by Sahara herself. Lucky for us, Lotti sees holes in a marketplace and seeks to fill them via innovation. Lashify is the owner of over 175 patents worldwide with Lotti named as the sole inventor. Sahara Lotti is currently the leading innovator worldwide when it comes to lash technology.

INTELLECTUAL PROPERTY

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A Note from Sahara,

When I invented the Lashify system in 2016 there was nothing, absolutely NOTHING in the marketplace except for little tiny clusters that wouldn’t stick with anything other than super glue or those mediocre knotted trios and strip lashes. Previous to Lashify's launch in late 2017 there wasn't a lash in the market that you could apply yourself that actually looked like a lash extension. Not surprising since there was no underlash method to apply these unmade lashes. Bonding, fusing, sealing, stacking -- these are all concepts that I created out of desperation, honestly! There was also no adhesive formulated to be applied on the actual lash with a brush. A multiple clustered PBT lash that was light enough to adhere to the natural lash? Didn't exist. A Spine? Didn't exist!

I honestly didn’t care if they lasted more than 24 hours or if they were reusable or even eco friendly -- my sole focus was on creating this new type of magical lash extension that I could actually apply myself. It took an incredible amount of tenacity I didn't even know I had. I was teaching old dogs new tricks. I even cried when my factory finally figured out how to scale the gossamer lash I created. It was a big deal. I knew it was going to change the whole industry.
We are currently in litigation, you can Google about it to read more. Unfortunately you'll see a lot of copycats out there with deceptive biographies of how they invented "DIY lash extensions", they even copy our words. The beauty business has long stolen from women inventors and women of color. I believe it needs to stop being tolerated. At the end of the day a thief is a thief. We are aggressive about protecting our patents, and putting an end to counterfeits. This is because to be blunt, I worked my a$$ off. I still am. Please know that each of these companies big or small selling "DIY lash extensions" are doing so illegally. I have protected every element of the worlds only DIY lash extension system and their ignorance is no excuse. I believe it's important we protect the real innovators so we can continue to innovate

Lashify will change your beauty routine. If you can keep them on a full day and look amazing without any damage or an appointment — IT'S A WIN. If you can fill your lash extensions IT’S A WIN. The system is flexible. My hope is that people see Lashify for what it is… an option we simply never had.

Our mission

for the love
of dogs

Protecting our furry companions is more than just a mission, it’s our purpose and ethos. Lashify was born of the need to bring a product to market that was wanted and needed. We knew if we could create this market and own the IP, not only could we change the lives of lash lovers everywhere, but we could be able to fund research needed to protect our animals. We believe in doing right by those who don’t have a voice. That’s why Lashify is actively involved in helping all dog breeds, English Bulldogs in particular, through charitable contributions, funding of research, and in partnership with our friends at Road Dogs & Rescue and Bobzilla.org

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Dogs of Lashify

Mack & Bob Lotti

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Roberto Lotti

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Bob Lotti Jr.

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Blair Lotti

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Bowser Aronson

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Claudette Hack

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LEADERSHIP

Sahara Lotti

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Chief Executive Officer / Founder

Jason Wong

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Chief Operating Officer

Elizabeth Genel

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Chief People Officer

Natasha Golitsina

Head of Finance

Kenny Williams

Chief Information Officer

Marcie Smith

Chief Experience Officer

William Graper

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Creative Content Director

Operations

Andrea Aronson

Director, Office of the CEO

Brenda Aguayo

Human Resources Specialist

Courtney Aslanidis

Partnerships and Events Manager

Damien Solomon

Personal Assistant, Office of the CEO

Eileen Ruan

Sourcing and Production Manager

Estefany Estrada

Product and Quality Assurance Manager

James Walker

Warehouse Fulfillment Manager

Jarrell Hazzard

Warehouse Fulfillment Supervisor

Jeannie Sit

Director, Product Innovation and Sourcing

Jeffrey Coon

Director, Warehouse Operations

Kaarin Lanyi

Innovation Executive, Office of the CEO

Lana Gonsalves

Director, Logistics

Lauren Hausman

Corporate Data and Communication Analyst

Lorenzo Vega

Assistant Warehouse Operations Manager

Maria Montes

Purchasing and Planning Manager

Richard Webb

Inventory Control Manager

Stacy Magness

Warehouse Operations and Facilities Manager

Creative

Abigail Chu

Art Director

Aida Tarrah 

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Frontend Developer and 3D Designer

Jasmin Lee Hack

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Senior Creative, Creative Marketing

Chloe Lee

Graphic Designer

Alexandra d'archangelo

Creative Project Manager

Nolan Kresnak

Video Editor

Education

Jillian Medicis

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Lashify Pro and Pro Educator, Senior Manager

Gerilyn Paguia

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Pro Educator, 1:1 Tutorial and Educator Team Manager

Vanessa Quinteros

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Pro Educator, Social Community and Training Manager

Mikayla Hawkinson

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Pro Educator, Video Content Creator and Editor

Beverly Dudley

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Educator

Christina Saewert

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Educator

Cori Barrios

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Educator

Danni Jenae

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Educator

Jocelyn Vallejo

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Educator

Josie Figueroa

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Educator

Lucinda Wu

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Educator

Monica Diaz

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Educator

Nicky Townshend

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Educator

Onika Martinez

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Educator

Tori McGovern

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Educator

Concierge

Christine Parker

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Manager of Concierge Operations

Sassy Gonzalez

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Concierge Manager

Haley Morrison

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Katherine Allen

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Concierge

Taylor Stovall

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Concierge

Tiffany Darden

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Stacy Erwin

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