Patents: Why They Matter

In the beauty industry — and especially in the world of lashes — innovation doesn’t just happen overnight. It takes vision, invention, and years of development to create something truly new. That’s exactly what Lashify did when it introduced the world to the first true DIY lash extension system — a system that didn’t exist before Lashify’s founder, Sahara Lotti, invented it.

What Makes Lashify Different? It’s More Than Just the Lash.

When people think about lashes, they often focus only on the visible product — the lash itself. But Lashify’s patents go much deeper. They cover an entirely new structural concept:

• A flat base lash, specifically designed to fit seamlessly underneath your natural lash, rather than sitting on top like a traditional strip lash.

• A lash that works with a bond designed for underlash application — creating an entirely new technique and system for lash enhancement.

• A lash that is knotless, removing bulky knots that interfere with this precise placement.

This wasn’t just a new product — it was an entirely new method of lash application. And Lashify’s extensive patent portfolio (covering more than 650 patents globally) reflects that innovation.

The Core of the Patent: Structure + Function = Invention

What Lashify’s patents protect isn’t just one specific type of lash. They cover the structural concept itself — meaning:

• If the lash is designed to be flat at the base (rather than round like traditional cluster lashes) to fit underneath the lash line, it falls under Lashify’s patents.

• The exact way the lash is manufactured can vary — there are multiple ways to make a flat, underlash-fitting lash — but the function and purpose remain the same.

• Lashify’s system is built on the concept that lashes applied underneath create a more seamless, natural result. This underlash innovation is the core invention, and that’s what the patents protect.

In simpler terms: if a lash is intentionally designed to be placed underneath the natural lash, Lashify pioneered that concept. It doesn’t matter if the material changes, the length varies, or the manufacturing technique evolves. What matters is the structural design and the purpose it serves — and that is the heart of Lashify’s innovation.

This Is Why Patent Infringement Isn’t About Copying a Look — It’s About Copying an Invention

One of the biggest misconceptions about patents is the belief that they only protect “exact copies” of a product. That’s not how innovation law works — especially in the case of utility patents like Lashify’s.

Lashify’s patents don’t just protect a certain style of lash — they protect the very concept of a lash designed and engineered specifically for underlash placement.

So whether a competitor makes their lash with synthetic fibers, silk, or some new futuristic material — if the lash is structured to fit underneath the natural lash, using the core principles Lashify invented, it infringes on Lashify’s patents.

Why Does This Matter for Consumers?

Because innovation matters. And women inventors, especially in beauty, have historically been copied, erased, or dismissed. Lashify didn’t just create a product — they created an entirely new category in beauty, redefining how lashes could be applied at home.

When others attempt to profit off that invention by slightly tweaking a product while still relying on the core patented concept, it’s not competition — it’s infringement. Protecting that innovation isn’t about blocking creativity — it’s about ensuring the actual creator gets credit and protection for what they built.

In Short: Innovation Deserves Protection

Lashify holds the patents because Lashify built the system. If you’re using a lash designed to fit under your natural lash, you’re using a system that exists because of Lashify. That’s not opinion — that’s patent law.

This isn’t about gatekeeping beauty. It’s about honoring invention, respecting innovation, and ensuring that creators — especially female founders — are not erased from the story of their own creations.