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Celeb makeup artist reveals tips for creating pretty everyday beauty looks that can withstand heat and humidity. 

With the rise of DIY beauty and clean-girl and soft-girl aesthetics, many women are ditching salon lashes in favor of something more natural and le...

Underlashes have become the golden standard for effortless lash extensions. Fact: Defined and lush lashes are always in vogue. While mascara is a t...

California Lives Danielle Nottingham visits Lashify’s first-ever store on Melrose to learn how to DIY her own lashes with their award-winning exten...

From the creators of the revolutionary Lashify DIY lash extensions comes the brand's first innovation in makeup – the pH-reactive blusher: Flush C...

It’s a new chapter for Lashify’s Sahara Lotti, who opens her first store in coveted Melrose Place in Los Angeles on Thursday. Her aim was to make ...

“Lashify, Inc. v. ITC presents the potential for the Federal Circuit to resolve this long-running dispute and make application of the domestic indu...

It’s officially award season and we are loving all the stars’ looks and beauty trends on the red carpet. Here are a few of our favorite beauty brea...