As 2024 draws to a close, we’re taking a moment to reflect on the incredible milestones, innovations, and moments that defined this year at Lashify. From groundbreaking product launches to community highlights, this year has been nothing short of extraordinary. Join us as we revisit the standout achievements and cherished memories that have made 2024 a year to remember. Here's to celebrating our journey and setting our sights on even greater heights in the year ahead! We’re just getting started.
Gossamer® Lashes Launched
To add to their amazing collection Lashify launched some new Gossamer® lashes. You have so many styles, lengths and fiber colors to choose from. I also love that you can mix & match styles, stack and experiment to make the custom lash map of your dreams time and time again. Let’s take a look at the new lashes that launched in 2024.
Fluffy Lite
“Fluffy Lite is the V2 version of the 2018 Fluffy--except it's so darn light you'll forget they're on! The multi-thickness and multi-curl creates a multi-dimensional fluffy effect. The patented flat spine™ base, exclusive to Lashify, is delicate and light giving you excellent longevity.”
Velvet
Meet Velvet. Silky soft fibers with a soft curl to match. Finer than the finest silk…. she’ll have you purring. She’s fierce - featuring a mega black pigment and our long lasting GripTex™ Spine™ base. She’s a keeper. The ride or die. Only from Lashify. A perfect volume lash without any extra weight. Velvet features a shiny jet black hue that shows up beautifully on any skin tone. Our long lasting GripTex™ Spine™ Base.
GripTex™ Spine™ Base technology consists of a velcro type texture that promotes adhesion and allows for maximum volume without any noticeable weight.
I-Line Shorty
I-Line Shorty provides a more subtle tight line look. This shorter pre-mapped gossamer® lash can accommodate Hooded and Monolid eye shapes, as well as, smaller eyes with less spacing that typically have a challenging time with winged eyeliner. Designed specifically for the right and left eyes with the cartridge labeled.
Length Run:
Pre-Mapped: 8, 8, 9, 9, 10, 11mm (Short)
Plushy Ombré Pre-mapped
This colorful twist on our cult-favorite style combines Plushy’s signature volume with an ombre gradient and a winged lash map—housed in a metallic oil slick finish cartridge.
Length Run:
Short Pre-mapped Length: 8-9-10-11-12-13 mm
Long Pre-mapped Length: 10-11-12-13-14-15 mm
Product Launches
Not only did Lashify put out some incredible Gossamer® lash styles and new fiber colors this year they also created some products that (personally) think you cannot live without. They’re so fun. From game-changing tools to must-have lash enhancements, each launch was thoughtfully designed to elevate your lash experience.
Trial Kit
The trial kit is perfect for travel, as a small gift, or to master the Underlash™ system before investing in a full Control Kit. The Lashify Trial Kit comes with a paper black compact mirrored case, Mini Whisper Light™ (Dual-Sided) with Microflex™ , The Birdie Wand™ in Hologram finish, and your choice of two (2) best-selling Gossamer® Lashes:
Isamaya x Lashify Luxe Kit and Edge lashes
“Next Level Luxe: Experience the cutting edge of lash artistry and innovation with this limited-edition chrome Control Kit®. This exclusive set showcases the groundbreaking vision of Isamaya Ffrench and Sahara Lotti, providing everything you need to achieve the perfect feline flick.
The Edge and Edge X Gossamer Lashes, expertly designed by Isamaya, represent the ultimate fusion of creativity and precision. These lashes mimic the look of graphic liquid eyeliner with their striking silhouettes. Wear them as-is for an instant cat eye effect or customize your look with stacking.
Also debuting in the Luxe Kit is Lashify’s latest innovation: the Cushion Wand™. This exquisitely handcrafted tool combines the precision of the original Fuse Control® Wand with the weight, artistry, and elegance of a sculptural piece of jewelry. Made from Japanese stainless steel and polished to perfection, the Cushion Wand™ offers the ultimate blend of artistry and functionality.” -lashify.com
LashifyLabs
As if they didn't create enough for 2024 Lashify wanted to push the envelope even further by branching out into beauty products for the perfect no makeup, makeup glam! These two new products will keep you hydrated and glowing while sporting a fresh new set of lashes.
“Dedicated to pushing the boundaries of beauty innovation. As a Beauty Think Tank™, Lashify Labs serves as a hub where creativity, technology, and vision converge to redefine that’s next. We develop and source products you won’t be able to live without but didn’t know you needed.” -lashify.com
Flush
Introducing the first from Lashify Labs. Flush. A cheek jelly stick. A PH reactive gel formula that reveals a unique universal rose shade that’s all your own. Enjoy a scent that will remind you of all things lovely. Vegan.
Magic Purple Oil
This everywhere oil has a soothing nostalgic scent. Rich in antioxidants that are essential for healthy skin and hair. A vegan product with up to 99.5% ingredients from natural origins.
How to apply: Apply daily all over – hair, face, and body to get the magic glow.
NYFW Highlight
Lashify made a stunning impression at New York Fashion Week 2024, showcasing its revolutionary lash system on some of the most iconic runways. From bold, dramatic lash looks to soft, ethereal styles, Lashify highlighted its versatility by complementing a wide range of designer aesthetics. Behind the scenes, top makeup artists praised the ease and creativity that Lashify brought to their work, while models walked the runway with confidence, flaunting flawless lash artistry. The event solidified Lashify’s place as a beauty essential in high fashion, leaving a lasting impression on the industry and attendees alike.
Here are some highlights from NYFW February 2024
Batsheva
The Batsheva show was a beautiful celebration of women, and a remarkable stepping stone in runway history. For the first time in Fashion Week history only women over 40 were cast and walked in the show.
Key Makeup: Vincent Oquendo
Makeup Sponsor: Laura Gellar
Photography: Victoria Stevens
Gossamer Lashes used: Tulip and Tulip Thick, applied by the Lashify Pro Team
Thom Browne
The show’s avant-garde, fanciful aesthetic paid homage to Edgar Allan Poe’s "The Raven", which was read aloud as the models wandered through a barren forest, complete with fences and snow covered grounds. The beetle and raven-like artistic makeup was created by Isamaya Ffrench, and completed with Plushy Tame Gossamer® lashes, for a cat eye, winged effect.
Key Makeup: Isamaya Ffrench
Makeup Sponsor: Isamaya Beauty
Photography: Hannah Khymych
Gossamer Lashes used: Plushy Tame, Extreme, and Starburst, applied by the Lashify Pro Team
Store Openings
February 2024 Melrose Boutique
In 2024, Lashify celebrated a significant milestone with the opening of its first store on the iconic Melrose Place. This flagship location serves as a luxurious destination for lash enthusiasts, blending innovative beauty with personalized experiences. Customers can explore Lashify’s full product line, receive expert advice, and immerse themselves in the brand’s ethos. The Melrose store marks a new chapter, bringing Lashify’s groundbreaking lash system closer to its dedicated community in an upscale, welcoming environment.
September 2024 Selfridges
In 2024, Lashify made its debut in the UK with the opening of its first booth at Selfridges, one of London’s most prestigious department stores. This exciting venture brought the revolutionary Lashify system to a new audience, offering customers the chance to experience the innovative lash technology firsthand. With a sleek design and expert staff on hand, the Selfridges booth quickly became a go-to destination for lash lovers seeking quality and luxury. This launch represents another bold step in Lashify’s global expansion.
August 2024, November 2024 Court cases
Lashify’s recent victory in its Texas court case marked a significant milestone for the brand, reinforcing its commitment to protecting innovation and intellectual property. This legal win highlights the brand’s dedication to maintaining the integrity of its groundbreaking lash system and ensuring that its unique technologies remain exclusive to Lashify users. The outcome serves as a powerful reminder of Lashify’s leadership in the beauty industry and its unwavering focus on delivering authentic, high-quality solutions to its global community.
In 2024, Lashify secured a significant legal victory, with a Texas federal jury awarding the company $30.5 million in lost profits. The jury found that Qingdao Lashbeauty Cosmetic Co., operating as Worldbeauty, willfully infringed on three of Lashify's patents related to their innovative eyelash extension technology. Additionally, the jury set a 30% royalty rate for future sales of the infringing products, ensuring ongoing compensation for Lashify. This outcome underscores Lashify's commitment to protecting its intellectual property and maintaining its position as a leader in the beauty industry.
As 2024 comes to a close, Lashify stands proud of a year filled with remarkable achievements, from groundbreaking product launches and global expansions to legal victories and unforgettable moments in high fashion. Each milestone reflects our unwavering commitment to innovation, quality, and the support of our incredible community. With a clear vision for the future, Lashify is poised to continue revolutionizing the beauty industry in 2025 and beyond.
