For all the lash lovers across the pond, the moment you’ve been waiting for has arrived—Lashify has officially made its way to the UK, launching its first-ever department store counter at Selfridges, London. Yes, you read that right! We’ve brought our revolutionary DIY lash extension system to one of the world’s most iconic retail destinations, marking a major milestone in Lashify’s global journey.
This isn’t just any expansion; this is about connecting with our UK community like never before and giving you an unparalleled beauty experience. No more waiting for international shipping or trying to gauge your perfect lash style from behind a screen—Lashify is now at your fingertips in the heart of London.
Why Selfridges, Why Now?
You might be wondering, why Selfridges? Why now? The answer is simple: our UK customers have been asking for this, and we’re all about listening to our community. Over the years, we’ve seen tremendous love and loyalty from Lashify fans in the UK. The passion for innovation and beauty here is next level, and Selfridges, with its legendary status and commitment to top-tier, cutting-edge brands, is the perfect partner to bring Lashify to the British beauty scene.
Our presence at Selfridges is all about giving you the full Lashify experience in person. Whether you’re a seasoned Gossamer® lash wearer who wants to perfect your technique or a newcomer eager to discover what all the buzz is about, this counter is designed to cater to every Lashify lover’s needs. You’ll be able to see, touch, and try our products with expert guidance from our team of Lashify pros, who are on hand to help you find your perfect lash style. It’s an exciting new step for us, and one we’re confident will bring our brand even closer to our growing UK audience.
Connecting With the Lashify Family
The Selfridges launch wasn’t just about unveiling a new counter—it was about bringing our community together. The week of our launch was nothing short of incredible, filled with special events that allowed us to connect with both long-time Lashify users and those new to the brand. Sahara Lotti, Lashify’s founder and CEO, was front and center at these events, engaging with fans, sharing her vision, and getting to meet some of our most loyal customers in person for the first time.
For Sahara, this was more than just a business milestone—it was personal. She’s always been passionate about building real, authentic connections with the Lashify community, and this Selfridges debut gave her the perfect opportunity to do just that. Meeting customers face-to-face, hearing their stories, and seeing the excitement in their eyes was a reminder of why Lashify exists: to empower people through beauty and to help them feel confident, bold, and uniquely themselves.
A Week of Influencer Events, Meet & Greets, and Press Previews
To celebrate the launch, we hosted a series of influencer events, meet-and-greets, and press previews that helped introduce Lashify to the UK market in style. London’s top beauty influencers and tastemakers came out to experience the Lashify difference, with many getting personalized lash applications and tutorials right at our new Selfridges counter.
These events weren’t just about promoting the brand—they were about creating memorable experiences. Influencers got to go behind the scenes, see how our products are made, and learn from the pros themselves. It was a celebration of beauty, community, and the power of innovation, all wrapped into one unforgettable week.
Lash Applications and Tutorials: Your Lash Journey Starts Here
Of course, no Lashify event would be complete without some serious lash education. Our team of experts was on hand all week, providing personalized lash applications and in-depth tutorials to help both new and returning customers master their Lashify look. Whether you’re a pro at applying Gossamer lashes or a total beginner, we believe everyone can benefit from a little expert guidance.
From picking the perfect lash style to learning how to apply your lashes flawlessly, our tutorials covered everything. This hands-on approach is a huge part of what makes Lashify so special—we don’t just want to sell you lashes, we want to teach you how to create your perfect look, effortlessly. And now, with our Selfridges counter, you can get that experience anytime.
Sahara and Isamaya Ffrench: A Collaboration to Obsess Over
One of the biggest highlights of the Selfridges launch was the debut of our exciting collaboration between Sahara Lotti and world-renowned makeup artist Isamaya Ffrench. Known for her bold, avant-garde approach to beauty, Isamaya has been a longtime supporter of Lashify and has used our products in some of her most iconic looks.
The collaboration between Sahara and Isamaya is truly a match made in beauty heaven. Both women are fearless innovators who are constantly pushing boundaries, and together they’ve created something that’s sure to inspire Lashify fans worldwide. During the launch events, they came together to talk about their creative process, share their love for lashes, and showcase just how versatile and powerful the Lashify system can be.
Looking Ahead: Growth, Glamour, and Global Expansion
While the Selfridges launch is a huge step for us, it’s just the beginning. Lashify has always been about breaking the mold and bringing innovation to the beauty industry, and we’re not stopping here. Our expansion into Selfridges is just the first step in our plans to continue growing abroad, and we’re excited to see where this journey takes us next.
With the success of our Selfridges counter, we’re looking forward to serving even more beauty lovers across the UK and beyond. Whether you’re an OG Lashify fan or new to the world of DIY lash extensions, we can’t wait to share what’s next.
